“The Fight Is In Us” (part of the Federal COVID Response for a COVID-19 vaccine).
I created character illustrations, social & digital ads, and OOH. This was a massive targeted and national campaign to get COVID-19 victims to donate their plasma.
This is a united effort bringing together several coalitions and organizations, including academic medical institutions (the National COVID-19 Convalescent Plasma Expanded Access Program led by Mayo Clinic and including Johns Hopkins University, Michigan State University, and Washington University School of Medicine in St. Louis); plasma companies (Grifols and the CoVIg-19 Plasma Alliance, including those announced at its inception—Biotest, BPL, CSL Behring, LFB, Octapharma, and Takeda—and new members ADMA Biologics, BioPharma Plasma, GC Pharma, Liminal BioSciences, and Sanquin); national blood organizations (including AABB, American Red Cross, America’s Blood Centers, and Blood Centers of America); health benefits company Anthem Inc.; health care diagnostics company LabCorp; community and non-profit leaders including Stop the Spread and XPRIZE; marketing and media contributions from supporters including the CSL Behring, Grifols, and Takeda; and the National Basketball Association.
"The Fight Is In Us" is also supported by advisory and technology supporters. The Bill & Melinda Gates Foundation and the Lasker Foundation are providing advisory support. Microsoft is providing technology support for the recruitment website and self-qualification tool. The website and tool are hosted by The MITRE Corporation. MITRE is appreciative of the Microsoft AI for Health program for their support in MITRE’s hosting of the recruitment website and self-qualification tool in the Azure cloud. Uber Health is providing free, roundtrip Uber rides to and from the donor centers for those who are eligible to donate. Ashfield Healthcare is providing contact center service to support COVID-19 survivors.